Portfolio

Front Cover Design & Colour Scheme for GoInspire Magazine. July 2022. 

GoInspire Magazine Cover July 2022
GoInspire Mag- July 2022

GoInspire is a London based, non-profit organisation created to empower women. They provide a platform where every woman is welcomed, heard & inspired. In May 2022, the team approached me and asked if I'd like to design the front cover of their first publication. Of course, I was delighted to take on the opportunity.

The quote 'Everything I ever wanted was inside of me all along'- is taken from a book called 'Neon' by author Bethany Rose. My brief was to encapsulate this quote into my own style. For me, it was so important that this cover stood out, and decided a combination of bold sans-serif and rainbow might just do the trick! 


"We are so blown away by your incredible artwork. The design really encapsulates the look/feel/vibe that GoInspire wanted to create when readers first see the magazine. WOW! Thank you so much!!!"

- Laura, Lead Journalist, GoInspire Magazine 



Font- 'Obviously'

Credits to Bethany Rose-
https://www.bethanyrosepoetry.com/ 
 
 

Marketing materials for Feather & Blush. July 2022. 

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F&b business card.jpg
F&B Biz card.jpg

Logo & brand identity for client Helen Leppert Designs. June 2022.

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Helen Leppert is a fellow Graphic Artist in the early stages of setting up her business. In June 2022, I was commisioned to create her branding. I really love Helen's work and was flattered to have been asked. Helen wanted something modern, fresh & bold- with a retro '70s style' twist. She'd also mentioned previously how much she loves pastel tones, so I pretty much had a colour scheme down in my head from the offset. 
 
I knew typography was going to be a big player in this logo- of course, her brand is her name. Font-wise, I went for Mangana Sega, a retro style font I'd come across the previous week funnily enough-so felt it was meant to be. It's a beautiful font with a whole range of glyphs, which really complimented her aesthetically pleasing name. 

Ultimately, Helen couldn't have been more happy with the end results, to the point where I actually managed to sign off on this job after just 2 days!






 

Helen Leppert Business Cards & Elements Mockup.jpg
Helen Leppert Logo- Packaging Design.jpg

London Underground Campaign. May-June 2022.

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By far, my proudest and biggest achievement since launching my business just a year ago! Throughout May & June 2022, my work was advertised across the London Underground. I worked 
with the company Global to execute this, and hired a local 
a photographer who specialises in tube photography to travel 
around the city with me and capture some great shots of my work in the wild. 

The reaction to the campaign exceeded my expectations by far, to the point where my website visits went up by over 2000% and Google Clicks up by 258%- madness!

For any further information and questions on my campaign, please feel free to get in touch a hello@ellagrievesdesigns.co.uk.


Credits to-

https://global.com/

https://lukeagbaimoni.com/ - photographer & Author
 

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